Privacy Policy

1. Introduction

MID Japan Co., Ltd. ("MID Japan," "we," "our," or "us") respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, and disclose personal information when you visit middiamondsjapan.com, contact MID Japan, request information about our diamonds or jewelry, or arrange a private consultation.

We handle personal information in accordance with Japan’s Act on the Protection of Personal Information and other applicable laws and regulations.

2. Information We Collect

We may collect the following categories of information:

Information You Provide

When you contact us or request a private consultation, we may collect:

• Your name
• Email address
• Telephone number
• Preferred contact method
• Consultation or appointment details
• Diamond, jewelry, design, budget, or purchasing preferences
• Messages, documents, images, or other information you choose to provide
• Records of our communications with you

Please avoid submitting confidential or sensitive information unless it is necessary for your inquiry.

Information Collected Automatically

When you access our website, certain technical information may be collected automatically, including:

• IP address
• Browser and device type
• Operating system
• Date and time of access
• Pages viewed and time spent on the website
• Referring website or source
• General usage and interaction information

This information may be collected through server logs, cookies, analytics tools, and similar technologies.

3. Purposes for Using Personal Information

We may use your personal information to:

• Respond to inquiries about diamonds, jewelry, and our services
• Arrange and manage private consultations or appointments
• Understand your jewelry preferences and prepare suitable recommendations
• Discuss diamond selection, bespoke design, specifications, feasibility, production, delivery, and related services
• Provide quotations and other requested information
• Maintain records of consultations and client communications
• Provide customer service and after-sales support
• Send information about MID Japan products, services, events, or updates when you have requested or agreed to receive such communications
• Improve the content, performance, security, and usability of our website
• Analyze website traffic and usage patterns
• Prevent fraud, misuse, unauthorized access, or other security incidents
• Comply with applicable laws, regulations, and lawful requests from public authorities
• Establish, exercise, or defend legal rights

We will not use your personal information beyond the purposes described above without obtaining your consent, unless permitted or required by law.

4. Marketing Communications

We may send you information about MID Japan products, private events, new jewelry collections, or related services when you have provided your consent or otherwise requested such communications.

You may withdraw your consent or ask us to stop sending marketing communications at any time by contacting us at tokyo@middiamonds.com or by following the unsubscribe instructions included in the communication.

Service-related messages concerning an inquiry, consultation, order, or ongoing client relationship may still be sent when necessary.

5. Sharing and Disclosure of Information

We do not sell or rent your personal information.

We may disclose personal information in the following circumstances:

Service Providers

We may provide necessary information to trusted service providers that support our operations, including website hosting, data storage, analytics, email delivery, appointment management, information technology, security, logistics, and professional advisory services.

These providers may only use the information as necessary to perform services for us and are expected to handle it appropriately.

MID Group and Business Partners

When necessary to respond to your request, source a particular diamond, prepare a jewelry design, arrange production, or provide related services, we may share relevant information with MID-affiliated companies, diamond offices, manufacturers, designers, logistics providers, or other authorized business partners.

We will limit the information shared to what is reasonably necessary for the relevant purpose.

Legal and Protective Purposes

We may disclose information when we reasonably believe it is necessary to:

• Comply with applicable laws, court orders, or lawful government requests
• Protect the rights, property, or safety of MID Japan, our clients, or others
• Investigate suspected fraud, security incidents, or violations of our policies
• Establish, exercise, or defend legal claims

Business Transfers

If MID Japan undergoes a merger, acquisition, restructuring, or transfer of all or part of its business, personal information may be transferred as part of that transaction, subject to applicable law.

6. International Transfer of Information

MID Japan operates in cooperation with international diamond offices, affiliated companies, service providers, and business partners. As a result, personal information may be transferred to or processed in countries outside Japan when necessary to respond to an inquiry, source a diamond, develop a custom fine jewelry piece, arrange production or delivery, or support our business operations.

Privacy and data-protection laws in those countries may differ from those in Japan. When transferring personal information internationally, we take reasonable steps required under applicable law to protect the information.

Where your consent is legally required for an international transfer, we will obtain it before making the transfer.

7. Data Retention

We retain personal information only for as long as reasonably necessary to:

• Fulfil the purposes described in this Privacy Policy
• Manage our relationship with you
• Respond to inquiries and provide requested services
• Meet legal, accounting, tax, compliance, or record-keeping obligations
• Resolve disputes and protect our legal interests

When personal information is no longer required, we will take reasonable steps to delete, anonymize, or securely dispose of it.

8. Data Security

We use reasonable administrative, technical, organizational, and physical safeguards to protect personal information against unauthorized access, loss, misuse, alteration, disclosure, or destruction.

Access to personal information is limited to authorized personnel and service providers who require it for legitimate business purposes.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure. You provide information through the website at your own discretion.

9. Cookies and Analytics

Our website may use cookies and similar technologies to remember preferences, understand how visitors use the website, maintain website functionality, and improve performance.

Cookies may collect information such as your device type, browser, IP address, pages visited, and interactions with the website.

You can control or reject cookies through your browser settings. Disabling certain cookies may affect the appearance, availability, or functionality of parts of the website.

Where required by applicable law, we will request your consent before placing non-essential analytics or advertising cookies on your device.

10. External Websites and Services

Our website may contain links to external websites, social media platforms, maps, messaging services, or other third-party services.

MID Japan does not control the privacy practices or content of these third parties. Information you provide directly to an external service is governed by that service’s privacy policy. We recommend reviewing the applicable privacy terms before providing personal information.

11. Your Rights

Subject to applicable law, you may request that MID Japan:

• Confirm whether we hold personal information about you
• Disclose or provide access to your personal information
• Correct, supplement, or update inaccurate information
• Suspend the use of your personal information
• Delete your personal information
• Stop providing your personal information to third parties
• Provide information about certain third-party or international transfers

We may need to verify your identity before processing a request. In some circumstances, we may be permitted or required by law to refuse or limit a request.

To exercise your rights, please contact us using the details provided below.

12. Children’s Privacy

Our website and services are intended for adults. We do not knowingly collect personal information directly from children without the consent of a parent or legal guardian where such consent is required.

If you believe that a child has submitted personal information to us without appropriate consent, please contact us so that we can review and address the matter.

13. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our website, services, business practices, technology, or legal obligations.

The revised version will be published on this page with an updated "Last Updated" date. We encourage you to review this Privacy Policy periodically.

Material changes may also be communicated through the website or by another appropriate method.

14. Contact Us

For questions, requests, or concerns regarding this Privacy Policy or the handling of your personal information, please contact: